Dealer Portal
Training & Fireside Chat
Marketing Assets
In-Market & Virtual Events
Urban Bonfire's Fireside Chat is an exclusive training series for our authorized dealer partners. Dive into our content library for quick, actionable insights on products, services, and sales strategies. Each month, join our live session and Q&A with co-founder Ryan Bloom to refine your product knowledge, learn proven sales strategies, ask your questions and grow your outdoor kitchen business.
Upcoming Sessions
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28 May
Fireside Chat | The Urban Bonfire Advantage: Defining our Key Differentiators
May 28, 1pm EST / 10am PST
RegisterDo you know what sets Urban Bonfire apart? Every detail in an Urban Bonfire kitchen is intentional. In this session, presented by Matt Herbert, Director of Accounts West, we're diving into the key features and differentiators that define our products. Walk away with the knowledge to speak confidently about the craftsmanship, materials, and thoughtful design behind every cabinet, finish, and feature.
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9 June
Design Dialogues | Weatherproof Wonders
June 9, 1pm EST / 10am PST
RegisterStruggling to select outdoor materials that actually endure the elements? This month, we’re bridging the gap between rugged durability and high-end luxury. Join experts in the field as they reveal the secrets to specifying "Weatherproof Wonders" that last. From the foundational strength of ultra-compact surfaces to the performance of premium textiles, gain the clarity you need to balance durability and aesthetics. Walk away with the confidence to build outdoor spaces that stay beautiful, season after season.
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16 June
CEU | Elevating Outdoor Kitchen Design
June 16, 1pm EST / 10am PST
RegisterThis course builds on the principles explored in Winning Outdoor Kitchen Design to help design professionals understand the evolving trends and best practices in outdoor kitchen design. It focuses on three key areas: the existing landscape, the architectural style, and the human element. Learn how to create sophisticated, functional spaces that prioritize client comfort and ensure long-term durability.
1 LU|HSW with AIA, 1 PDH with LA/CES, 1 CEU with IDCEC, 1 CEU with ASID, 0.1 CEU with NKBA
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14 July
Design Dialogues | Blurring the Threshold
July 14, 1pm EST / 10am PST
RegisterWith modern thresholds becoming increasingly invisible, creating a truly seamless transition requires more than just a large window, it requires precision. We’re moving beyond the "look" to master the technical synergy of architecture and landscape. Join our deep dive into material transitions, spatial flow, and lighting hierarchies to bridge the gap between the built and natural worlds. Gain the expertise to deliver high-performance, blurred-boundary spaces that function flawlessly in every season.
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4 Aug
Design Dialogues | Unseen Essentials
August 4, 1pm EST / 10am PST
RegisterDiscover the invisible elements that elevate outdoor spaces. This panel explores how strategic lighting, advanced controls, and integrated heating can dramatically enhance comfort and usability, making a profound difference in any outdoor project. Learn how these essential elements not only elevate the ambiance but also significantly elongate the outdoor season, allowing clients to enjoy their spaces year-round, regardless of weather or time of day.
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9 Sept
CEU | Outdoor Kitchen Design: From Principle to Practical Application
September 9, 1pm EST / 10am PST
RegisterThis course advances the principles from Winning Outdoor Kitchen Design and Elevating Outdoor Kitchen Design, providing a deep dive into the fundamental differences between indoor and outdoor kitchen principles. You will master critical design considerations, including space planning, entertaining style, workflow for multiple cooks, primary use, and site location. By the end, you will feel confident in your outdoor kitchen design capabilities, empowering you to create truly memorable spaces for your clients.
0.1 CEU with NKBA, 1 LU with AIA, 1 PDH with LA/CES (non-HSW), 1 CEU with IDCEC, 1 CEU with ASID
Training Content Library
FIRESIDE CHAT LIVE | EPISODE 01
The Urban Bonfire x Dekton Collection
Tune in for an in-depth look at the Urban Bonfire x Dekton collection with our co-founder Ryan Bloom. We’ll cover key design features, materials and finishes, appliance compatibility, and the tools available to support this new offering.
FIRESIDE CHAT LIVE | EPISODE 02
The Origine Collection
This session is dedicated to the Origine Collection, Urban Bonfire's most expansive outdoor kitchen offering. We’ll explore hardware, finishes, functional accessories, and compatibility, and most importantly, walk you through how to kick off a project with our design team. You’ll also learn how to maximize the value of our design proposal package for your clients.
FIRESIDE CHAT LIVE | Episode 03
Ask Us Anything
Tune in for an open, interactive “Ask Us Anything” session with Urban Bonfire co-founder, Ryan Bloom. Get the inside scoop on our products, upcoming launches, design approach, and market insights.
Fireside Chat Live | Episode 04
Why Your Clients Don't Have to Compromise on Outdoor Kitchens in 2026
In this session, we’ll go beyond cabinetry and break down the full spectrum of aesthetic and performance options now available across appliances, plumbing, and accessories—helping you deliver more elevated and complete projects for every client. Learn strategies to maximize project value, impress your clients and deliver outdoor kitchens without compromise.
Fireside Chat Live | Episode 05
Grow Your Business: Asking the Right Questions to Qualify and Drive Better Conversions
Ready to make 2026 your biggest year yet? Don’t miss the first session of our three-part Grow Your Business series. Master the art of qualification and uncover the key questions and strategies to turn client conversations into opportunities, streamline your process, and maximize every project’s value.
Fireside Chat Live | Episode 06
Grow Your Business: Unlocking the Power of Trade Relationships
Join us for a session on engaging local trade professionals, building strong partnerships, and driving business growth. Learn how to leverage our tools, resources, and Professional Partner Program to become the trusted partner and go-to expert designers rely on, project after project.
Fireside Chat Live | Episode 07
Grow Your Business: Marketing the Outdoors and Elevating your Personal Brand
In this session, we’ll explore how to market Urban Bonfire within your local community and leverage web, social media, and digital channels to increase visibility and drive sales. We’ll walk through the full suite of brand assets, marketing tools, and digital resources available to you, and show you how to collaborate with our team on content-capture opportunities. We’ll also discuss how to strengthen your personal brand, positioning yourself as the trusted outdoor living expert in your market.
Fireside Chat Live | Episode 08
The Fundamentals of Outdoor Kitchen Design
In this session we're going back to the basics to look at evolving trends that are shaping outdoor kitchen projects. We're diving into the intersection of the landscape, the architecture, and the human element, where we'll move beyond just 'selling a kitchen' and cover best practices for designing sophisticated, durable spaces where your clients actually feel at home.
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