Dealer Portal
Urban Bonfire's Fireside Chat is an exclusive training series for our authorized dealer partners. Dive into our content library for quick, actionable insights on products, services, and sales strategies. Each month, join our live session and Q&A with co-founder Ryan Bloom to refine your product knowledge, learn proven sales strategies, ask your questions and grow your outdoor kitchen business.
Upcoming Sessions
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21 Apr
Fireside Chat | The Fundamentals of Outdoor Kitchen Design
April 21, 1pm EST / 10am PST
RegisterIn this session, hosted by Ashley Smith, Director of Architect and Designer Partnerships, we're going back to the basics to look at evolving trends that are shaping outdoor kitchen projects. We're diving into the intersection of the landscape, the architecture, and the human element where we'll move beyond just 'selling a kitchen' and cover best practices for designing sophisticated, durable spaces where your clients actually feel at home.
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5 May
Design Dialogues | Learned Experiences Part 2
May 5, 1pm EST / 10am PST
RegisterWhat better way to learn than through real-world experience? Join us for our second installment of this eye-opening webinar where we pull back the curtain on the art of designing and building stunning outdoor kitchens. Through firsthand stories and expert insights, we’ll take you behind the scenes of unique outdoor kitchen projects, each with its own set of challenges and creative solutions. Discover the lessons we’ve learned, the mistakes to avoid, and the strategies that lead to exceptional results—so you can achieve optimal results in your own design projects.
Training Content Library
FIRESIDE CHAT LIVE | EPISODE 01
The Urban Bonfire x Dekton Collection
Tune in for an in-depth look at the Urban Bonfire x Dekton collection with our co-founder Ryan Bloom. We’ll cover key design features, materials and finishes, appliance compatibility, and the tools available to support this new offering.
FIRESIDE CHAT LIVE | EPISODE 02
The Origine Collection
This session is dedicated to the Origine Collection, Urban Bonfire's most expansive outdoor kitchen offering. We’ll explore hardware, finishes, functional accessories, and compatibility, and most importantly, walk you through how to kick off a project with our design team. You’ll also learn how to maximize the value of our design proposal package for your clients.
FIRESIDE CHAT LIVE | Episode 03
Ask Us Anything
Tune in for an open, interactive “Ask Us Anything” session with Urban Bonfire co-founder, Ryan Bloom. Get the inside scoop on our products, upcoming launches, design approach, and market insights.
Fireside Chat Live | Episode 04
Why Your Clients Don't Have to Compromise on Outdoor Kitchens in 2026
In this session, we’ll go beyond cabinetry and break down the full spectrum of aesthetic and performance options now available across appliances, plumbing, and accessories—helping you deliver more elevated and complete projects for every client. Learn strategies to maximize project value, impress your clients and deliver outdoor kitchens without compromise.
Fireside Chat Live | Episode 05
Grow Your Business: Asking the Right Questions to Qualify and Drive Better Conversions
Ready to make 2026 your biggest year yet? Don’t miss the first session of our three-part Grow Your Business series. Master the art of qualification and uncover the key questions and strategies to turn client conversations into opportunities, streamline your process, and maximize every project’s value.
Fireside Chat Live | Episode 06
Grow Your Business: Unlocking the Power of Trade Relationships
Join us for a session on engaging local trade professionals, building strong partnerships, and driving business growth. Learn how to leverage our tools, resources, and Professional Partner Program to become the trusted partner and go-to expert designers rely on, project after project.
Fireside Chat Live | Episode 07
Grow Your Business: Marketing the Outdoors and Elevating your Personal Brand
In this session, we’ll explore how to market Urban Bonfire within your local community and leverage web, social media, and digital channels to increase visibility and drive sales. We’ll walk through the full suite of brand assets, marketing tools, and digital resources available to you, and show you how to collaborate with our team on content-capture opportunities. We’ll also discuss how to strengthen your personal brand, positioning yourself as the trusted outdoor living expert in your market.
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