How do we build a long-term design practice that is both deeply fulfilling and commercially successful? In this session of Design Dialogues, multi-disciplinary artist and creative entrepreneur Zoë Pawlak introduces us to a framework centered on intersecting what you love, what you are good at, what you can be paid for, and what the world needs.Drawing from her own journey of navigating major career realignments, sobriety, and community building, Zoë will share how to use these principles as an anchor for consistent innovation during times of challenge and change. Whether you are scaling a studio, opening a showroom, or looking to inject deeper meaning into your daily work, this conversation will provide practical insights on aligning your personal values with a thriving, resilient design business.

We are thrilled to sponsor the upcoming AIA CRAN Symposium. We're eager to connect with the custom residential architecture community and showcase our latest offerings. Don't miss our sponsored breakfast on Friday, September 25th. We look forward to seeing you!